On March, Google Inc. announced a new policy that would ban any kind of “sexually explicit content” throughout its search engine as well as other websites. The new policy has now been taken into effect so that content such as pornography or other advertisements that are inappropriate for all ages cannot be accessed through the Google search engine, a decision that was met with great praise from Christian organizations such as Morality in Media.
Daily Tech reported that Google announced to its advertising partners that they would now start regulating the content and advertisements they would be posting on their search engine, regardless of whether it is accessed by users who meet the age limits or not. Google has also posted a set of guidelines on what advertisers cannot promote, which includes "graphic depictions of sexual acts; content with underage or non-consensual sexual themes, including child sexual abuse content; and services that may be interpreted as providing sexual acts in exchange for compensation."
Last year and even this year, Google has had a reputation for reaping a great deal of profit from its involvement in pornography and other similar materials through Google Play, Google Ads and even YouTube.
Pornography is noted to be one of fastest growing industries in America and the world alongside human trafficking, illegal weapons and drugs. A famous study revealed that some internet users even expressed that watching pornography was preferred over real life sexual acts because of its accessibility. In fact, Google AdWords Keyword Planner revealed that 350 million searches for keywords such as “sex”, “porn”, and “free porn” have been detected through the engine.
Google had recently written to advertisers, saying, "Beginning in the coming weeks, we'll no longer accept ads that promote graphic depictions of sexual acts including, but not limited to, hardcore pornography; graphic sexual acts including sex acts such as masturbation; genital, anal, and oral sexual activity."
