On the 20th, Business Insider reported that Mozilla’s Fire Fox had decided to end its partnership with Google, and instead chose Yahoo as its new default site. On this day, Fire Fox’s contract with Google had ended.
Fire Fox is the world’s 3rd largest web browser holding 14 to 19 percent of the market shares, following Google Chrome and Internet Explorer. Every year alone, around 100 billion web searches are made through Fire Fox. However, it is reported that this rate has been steadily declining. Mozilla announced that they had decided to discontinue their cooperation with Google in order to improve their competitiveness.
Only last year, Mozilla’s Fire Fox has made up to 88 percent of its revenue through web searches through Google. There is some uncertainty regarding this transition however. While some experts explained that Google had let Fire Fox go because of its decreasing competitiveness that resulted from fewer web searches, others believe that Yahoo had made a bold move in trying to draw Mozilla’s interests.
Marissa Mayer, the CEO of Yahoo, announced that the company has been working very hard to improve the quality of their product. She expressed that through this new partnership with Fire Fox, Yahoo will be able to put forth a new revolutionary search engine. She made no comment regarding specific sums of money that were involved when they signed the contract with Mozilla.
Experts are waiting to see if Yahoo will once again be able to emerge as one of the world’s greatest IT companies.
