It seems like Adam Sandler's days as a movie star are numbered. The actor just can't seem to catch a break, and if his latest film "Pixels" is any indication, it looks like Sandler's appeal to the public has been lost for good.
"Pixels" opened over the weekend with just $24 million, which is pretty dismal since the movie cost $88 million to make. His previous movie "The Cobbler" opened to just $24,000, while the 2014 film "Blended" which also starred Drew Barrymore managed to make $46 million. His 2013 sequel to "Grown Ups" managed to fare better with $133 million, and so did the animated film "Hotel Transylvania."
But according to Variety, Sandler's box office returns nowadays are nothing compared to his past of $4 billion ticket sales, and it is wondering what went wrong in the funny man's career.
The first reason is probably because he is too old for his movies. At 48, Sandler is no longer effective in playing his youthfully naive characters, such as the ones found in "Happy Madison," "The Waterboy," "Big Daddy," "Mr. Deeds" and "Click."
He has also lost most of his loyal fanbase, since "Pixels" generated younger audiences (62 percent are under 25 years old).
The second reason Variety cited is that Sandler lacks edge and he needs new friends apart from those who have been with him from the very start - Rob Schneider, Steve Buscemi, David Spade, Norm MacDonald, and Kevin James, among many others.
"It gives the impression that he's making the same movie over and over again," they noted.
Another contributing factor to his downfall is that Sandler hates the press. He hated it when the press and critics lashed out on his films, so he instituted a no-print-interview policy. Sandler believed that he does not need the press to promote a movie, but while this could have been true during his glory days, the same cannot be said now. Plus, he is not keeping up with the times and the actor does not even have an Instagram or Twitter account.
And while Netflix is trying to save his career by giving him a deal to create new movies, things are not looking good for the comedian since his first movie under the four-movie pact features has already managed to offend some Native Americans. At the same time, Sandler is sticking to his guns by starring his same posse - Spade, Schneider, and MacDonald.