In a move to pull more users away from its competitor, Apple is planning to launch a new app that will help Google's Android users switch to the iOS platform.
Dubbed as the "Move to iOS" app, the Cupertino-based tech company has designed this application to assist Android users in securely transferring important files and information into their iOS handsets, PC World has learned.
In addition, free apps that were previously downloaded by users for their Android-based devices, such as Twitter and Facebook, will be suggested by "Move to iOS." These can also be downloaded for free through Apple's app store.
As for the paid apps, these will automatically be added to the users' iTunes Wish List.
The "Move to iOS" app was not part of Apple's presentation during the recent Worldwide Developers Conference (WWDC) event. Instead, it was detailed in the promotional site for the latest version of Apple's operating system, the iOS 9.
Apple, however, did not go into detail regarding how the "Move to iOS" app works exactly. The company only described how it can help Android users switch from being Google supporters to Apple consumers.
The "Move to iOS" app can be considered as a bold move by Apple in taking on its direct competitor Google. However, it still coincides with Apple's plan of getting more people into using its mobile devices than those of its rival.
Earlier in January of this year, current Apple CEO Tim Cook said in a conference call that during the last quarter of 2014, a lot of users ditched their Android devices for an iPhone.
"I would also point out that we had the highest number of customers new to iPhone last quarter in any prior launch," he said according to MacWorld. "And also that the current iPhone lineup experienced the highest Android switcher rate in any of the last three launches in any of the three previous years."
The "Move to iOS" app is expected to be released during the third quarter of this year, along with the iOS 9.
