Tag Heuer Android Wear Specs & Features: Tag Heuer Smartwatch has 40 Hours of Battery Life

Luxury timepiece-maker Tag Heuer said that its upcoming smartwatch has a battery life that can last up to 40 hours on a single full charge.

The company's first entry into the smartwatch industry is an Android Wear-based device that's currently under development in partnership with Google, NDTV reported.

Tag Heuer is planning to begin selling its smartwatches sometime in October and November of this year. According to the company, it will cost around $1,400, which is somewhere near the price range of Apple's premium smartwatch models.

Jean-Claude Biver, the CEO of Tag Heuer, boasted that the battery of the company's smart timepiece will be able to last for almost two days without recharging. Although the executive did not reveal the details of the battery, it seems it has a larger capacity than that of the Apple Watch, which can only power the device up to around 18 hours.

Speaking of the Apple Watch, Biver also commented on Tag Heuer's future smartwatch competitor during an interview with Bloomberg.

Following the launch of Apple's wearable device, the executive said the smartwatch may gain a strong following from young consumers due to its trendy designs. However, he said that those who are looking to get their hands on a high-tech but luxurious timepiece will be drawn to Tag Heuer's Android Wear smartwatch.

"I hope they sell millions and millions and millions of them," Biver said about the Apple Watch. "The more they sell, the more a few people will want something different and come to Tag Heuer."

Tag Heuer's partnership with Google for the development of the smartwatch was announced last month, according to a previous article from Bloomberg. Aside from Google, chip-maker Intel will help the company in producing its first line of wearable devices.

Although details regarding the Android Wear smartwatch are still unclear, Tag Heuer noted that the timepieces will be assembled in Switzerland. However, unlike the company's traditional watches, it will not be labeled "Swiss made" because its processors will come from the U.S., through Google or Intel.