Following the success of their smartphones, tablets and smartwatches, Google will reportedly target the automobile industry. Such new arena is also being recognized by similar major tech companies, such as Apple and Microsoft, who have already camee up with their auto infotainment systems.
While Google has already introduced the Android Auto, the tech giant is reportedly developing an Android version, dubbed as the Android M, which is specifically intended as the central infotainment systems of vehicles.
At present, the Android Auto is a component of current internal platforms from automobiles similar to that of CarPlay from Apple. However, Google is expected to put forward a new infotainment system for vehicles as a replacement for systems such as BMW’s iDrive and Ford Sync.
As pointed out by Reuters, the new Android project will not be similar to the Android Auto in such a way that it will be directly incorporated into vehicles and will not require a smartphone in order to have access to the Internet. Such project is speculated to significantly boost Google’s position in their new targeted market wherein one of its direct competitors is Apple.
"Direct integration into cars ensures that drivers will use Google's services every time they turn on the ignition, without having to plug in the phone,” Reuters explained. “It could allow Google to make more use of a car's camera, sensors, fuel gauge, and Internet connections that come with some newer car models.”
Consequently, the company is likely to use its services to carry out important tasks, such as Maps for navigation. Thanks to Wi-Fi support and other forms of connectivity, users can also have the convenience of checking their Hangouts messages and sending documents through Gmail.
Meanwhile, the latest version of the Android Auto allows drivers to make use of in-car apps that have been incorporated by car manufacturers. To appeal to these auto companies to rely on Google alone for their in-car requirements is expected to be met with a hard-hitting debate. Furthermore, Android Auto also calls for a smartphone for it to be fully used.
A number of car makers have already given their word that they will be supporting the upcoming Android platform and actual integration into their vehicles is expected to begin only next year.
Google, however, has not provided any comments yet on the said details including its venture in the new industry as well as the meaning behind Android M and the official launching in cars.