The 'Girl Scout Cookie Program' is now going digital.
In a groundbreaking innovation to the traditional door-to-door marketing of the widely loved sweet snack, the fans of the popular cookies will no longer have to fret in their homes waiting for the girl scouts to sell these goodies. With the introduction of the 'Digital Cookie', people can now purchase these delectable snacks conveniently online.
"Girls have been telling us that they want to go into this space," Sarah Angel-Johnson shared.
"Online is where entrepreneurship is going," explained the Girl Scout Cookie Program executive.
Apart from their blog, the announcement was also made through Twitter. "Cookie bosses go digital! Game over," tweeted the Girl Scouts.
The 2014 launch of this digital program was approved following an intensive training and pilot program held this year.
Unsurprisingly, the first concern raised by both parents and other members of the public is the safety of such approach as it is a well-known fact that the internet has served as a haven for proliferation of felonious acts. Exposing the young girls to a broader audience could possibly attract unwanted attention.
The organization lined up precautionary measures and imposed rigid guidelines to prevent the occurrence of any unwanted situation. Hence, the organization enforced specific safety requirements and policies that remain coherent with the traditional rules and regulations.
Under these rules, the Girl Scouts delivering the cookies to their customers should be accompanied by a guardian, parent or caregiver. Older Girl Scouts will be allowed to be escorted by their respective buddies. As stated in the website of the Girl Scouts, "Digital Cookie emphasizes the safety of both girls and customers."
"A lot of people have asked, 'What took you so long to get online?' We spend a lot of time thinking how do we make this safe, scalable and smart," shared Kelly M. Parisi, the chief communications executive for Girl Scouts of the United States.
Apart from offering a more convenient avenue to purchase and sell the cookies, the 'Digital Cookie' program also aims to impart knowledge to the girls on how to setup websites to attain automated sales.
As another safety precaution against possible untowards incidents, the websites will be designed as an 'invite-only' scheme. It means that the Girl Scouts will only be allowed to sell cookies to people included on their client list.
