Do you like ordering pizza? How bout tracking your pizza order from he pizza place up to your doorstep?
This is what Pizza Hut will be testing at 75 locations in the Dallas-Fort Worth area next month, USA Today reported.
The Pizza Hut Nav project will give consumers the chance to see how their ordered pizza travels from the store up to their doorstep.
It's competitor, Domino's, has already implemented the GPS Driver Tracker in their delivery system in Australia and New Zealand. It underwent testing for a year and six months at 50 selected store before it got the green light.
When McDonalds announced to implement a similar concept, so did Pizza Hut the following day.
Baron Concors, global chief digital officer at Pizza Hut, said that customers nowadays have been wanting a hundred percent transparency with regards to their orders and recognized how Uber gave that transparency in their concept. "They've not just disrupted the transportation industry - they've disrupted commerce."
Pizza Hut's tracking system will also give customers transparency - by seeing which way their pizzas are going, in real time, on their mobile devices or TV monitors.
Concors added there have been selected areas in Russia and Israel where they've tried the tracking system. Hopefully, they would implement it on a nationwide scale after the three-month trial period in Dallas.
All thanks to the concept of Uber, some stores have opened the grey area of their delivery services process to consumers - something which only they back then.
For Domino's Pizza, the technology was also able to help improve road safety and discourage errant driving behavior among its drivers. The number of speeding tickets were also reduced by half.
As for customers, the tracking technology gives a hint of how many minutes left till the order arrives.
A report from Washington Post said that Pizza Hut recently partnered with VISA and has announced a proof-of-concept connected car during the Mobile World Congress in Spain last March. Cars installed with a VISA checkout payment system allows a person to access the Pizza Hut menu and place an order.
Once verified, the order is cooked and the person will be directed to the nearest outlet.
A Beacon Technology is place on the Pizza Hut's outlet which alerts staff that the customer has arrived to pick up the order. Once the payment is done on the dashboard, a staff will bring the pizza to the car.
