Wayne Rooney, the captain of Manchester United F.C. was named Ambassador for Childhood for the National Society for the Prevention of Cruelty to Children (NSPCC). NSPCC is an organization that raises awareness on child protection rights to the government and to the general public.

“As a Dad of two young boys and the son of loving and supportive parents, I want to help children stay safe,” said 29-year-old Rooney. “I hope that knowing I’m supporting the NSPCC will help give abused youngsters the confidence and courage to seek the help they deserve.

As ambassador, Rooney will support NSPCC’s campaigns such as The Underwear Rule. The Underwear Rule is a campaign that equips parents with methods on how to communicate to their child, the dangers of sexual abuse.

“Winning trophies is important to any footballer. But so is the opportunity of using the fame that comes with it to help others and especially the children who are our future,” said Rooney. “Hopefully working with the NSPCC will mean being part of another winning team.”

NSPCC has created PANTS, an acronym that adults can refer to while educating their children. PANTS stands for “privates are private, always remember your body belongs to you, no means no, talk about secrets that upset you, and speak up, someone can help.”

NSPCC’s Vision:

-Children must be protected from all forms of violence and exploitation.
-Everyone has a responsibility to support the care and protection of children.
-We listen to children and young people, respect their views and respond to them directly.
-Children should be encouraged and enabled to fulfill their potential.
-We challenge inequalities for children and young people.
-Every child must have someone to turn to.”